Lanvin Men Campaign: Spring-Summer 2013, Alber Elbaz explains the collection by video call

We continue with the men campaigns. After receiving two waves with all major proposals, we arrive other original and fun seeking to attract the attention of consumers.

The campaign for Lanvin spring-summer 2013 wants to be much more than just a campaign. In pictures may be more or less like all others, a campaign coral, with more or less theatrical work with known models...

But the news is that in the video explains, the designer of the brand. Alber Elbaz, through a kind of video call. We have to recognize that every season wanting to bring something new Lanvin ... Wanna see the result?

The casual side of Lanvin

The more casual side for everyday brand comes to shirts, jackets ye even coats of a very soft tissue where they play with linear and geometric structure when sewing patterns. Thus, we see bicolor clothes in neutral tones.

Christian Garcia, Michael Lange and Kristoffer Hasslevall models are the protagonists of these pictures where they look to play with light and atmosphere "friendly" to create the perfect atmosphere in which to frame the collection.

And also the formal side

Moreover, we also recreated in a much more formal and distinguished where business suits are classic and basic. Nothing of an exaggerated notched to Alber is the modern twist on the lapels and detail.

The anticipated video

And here's the video, last year already have fun with models dancing disco which characters, or this winter with "real" women and men. Now they are not models who call us attention but the charming Designer.

Because at the end of the day, no one as the creator of some clothes for you to talk about them. What do you think this way to communicate and publish a collection? Seems to me very original, I like it.