Versace is a name that makes you dream, re-grow, which surprises, attracts... but that generally leaves not indifferent! Symbol of Italian luxury, the group is still one of the only ones to be independent, and has developed a business model that is unique.
Past-present-future: what about the Versace empire.
The brand Versace: the model
Name: the symbol of success, that of Gianni Versace. With his sister Donatella - his right arm - and his brother Santo - financier and businessman - created his company in 1978, welded by the cement della famiglia alla italiana.
Overflowing with imagination (and ambition), the trio will develop several lines:
■ Versace/Gianni Versace Couture (the first line)
■ Versace Collection (price premium, mid-range quality)
■ Versace Jeans Couture (slaughter of good taste and quality ...)
■ Versace Jeans Couture (slaughter of good taste and quality ...)
■ Versus (line parallel to Donatella created in 1994)
■ And finally, more recently, Versace Young, which offers clothing for children.
Besides that, the house has its own line of furniture, dishes and linens with Versace Home collection, and finally a hotel chain Palazzo Versace. There is plenty to do ... and what rise.
Gianni Versace inspirations come from the grandeur of the empire Roman or Greek, his passion for the baroque and the theatre, plus a degree of remarkable perfectionism. All of this leads him to make clothes that are: garish colors, large print, provocative sections, it is the DNA of the Versace style.
Those who wear it have a taste for that which shines from afar, but let's not be too harsh ...
The brand continues to offer high quality products to its customers, and knows how to focus on innovation using or inventing regularly materials, such as metal mesh as a fluid jersey. To better visualize this in mind, take a little look at these few pictures archive!
The brand continues to offer high quality products to its customers, and knows how to focus on innovation using or inventing regularly materials, such as metal mesh as a fluid jersey. To better visualize this in mind, take a little look at these few pictures archive!
To embody the soul of a decadent and powerful style, Gianni turns to Greek mythology. Punished by Athena for the vanity from the beauty of its hair, these were transformed into a snake: it is the story of Medusa, the emblem of the House.
This figure is embellished, or sometimes replaced by the logo greca, geometric symbol that adorned the Palace of Athens and symbolizes infinity. In addition to an impressive style, the house is built into a universe and a very special storytelling, giving it a strong identity.
July 15, 1997. Very sudden and unexpected, Gianni Versace was murdered outside his Miami mansion by Andrew Cunanan, described by doctors as a psychopath (official version).Santo is a businessman, not a designer, and the spirit of the company is primarily based on the family is Donatella who takes after her brother, for better and for worse.
During his direction, the Versace man turned slowly towards greater color consistency and less glaring cuts closer to the body and wiser, and generally towards a more sober style ... even if everything is relative. You will notice that the quality Versace recalls the spirit of its creator, with a team of master tailors and dressmakers and experienced believers, headed by Luigi Massi, the first workshop formed by Gianni.
In the late 2000s, the brand began to encounter financial difficulties. From 2005, the Versus line created for and by Donatella stops, joining the discretion of the line "Atelier" who left the podium. In 2008, the company is dangerously into the red, and Santo left the leadership to make way for Giangiacomo Ferraris. In 2009, a restructuring plan was announced, while the company employs 1,300 people. Many changes lie ahead.
After this return on the history of the House, we will discuss this week the present and future of Versace strategy...
