I am one who thinks that Miuccia Prada is one of the most influential people in the fashion industry. If you ask me to put my favorite Prada signature on the podium and if I had to write a letter to Santa Claus probably, ask a garment of the brand...
But today I have to say. I am one of those who each fashion week waiting impatiently the parade of Prada and last season I noticed a downturn where were the mix of colors? And so, characteristic patterns?
Today Prada presents its campaign for spring-summer 2013 and can be as much clothing as announcing a funeral of the house. Today, while me whatever; I have you to say a resounding "no" to the brand. Wanna see the rest?
The campaign of the actors
Prada joins forces once again with the film and we offer a campaign where the protagonists are actors. Aaron Taylor-Johnson, Benicio del Toro, Dane DeHaan and Harvey Keitel ... Different shapes and ages with the brand wants to demonstrate the versatility of its garments.
Advantage for the brand is precisely that, who enters this new concept of full "social campaign" where we see not only models but to 'normal people' within the normal which has to be a Hollywood actor, clear.
The collection line moves around the trend sport materials and formal cuts. The coats have a structure that I really like and think Prada over-size the more the better. Do you like?
But not only play with volumes, but also create structures garments with the colors in a very architecture. Symmetrical lines and have an enhanced role in the necks and torso.
Even Miuccia offers us this two-tone model even in pants. Too daring but the truth is that I do not I dislike at all. Straight lines in the pants smaller kids help to elongate your figure.
Still, the campaign really bored me. I would have preferred that they had drawn the color images and outside the studio so gray. Sometimes brands we invest very little in men while women do things with the original.
It may be that ad spending in magazines for women is greater, but I say from here seeing the Prada campaign for spring-summer I'm very bored. How about you?