Hugo by Hugo Boss spring-summer 2013: sobriety simple lines in the new campaign and lookbook

In full maelstrom of special Christmas and party looks, from time to time, crave making a break over summer to keep an eye on what's new coming for next season spring-summer 2013. And as few are a firms that are already ahead of these collections, we today detail the last campaign in full by Hugo, the most modern of the Hugo Boss tailoring line.

A collection of pictures by the well-known photographer Alexei, and where we see the American model Sean O'pry as the new face of the House, accompanied in some snapshots of the beautiful Estonian model of blond platinum hair Karmen Pedaru. Certainly a very strong partner for a collection that exudes good taste.

The Campaign 

Sean O'Pry's as the new face of the brand

A taste that is transmitted through sober and very sleek lines sets we see. Outfits with predominantly good sartorial pieces cut in that puts the clothes straight silhouettes and simple but with some distinctive style detail.

In the campaign, the king is the minimal outfits, many of them monochromatic looks that play to combine the same color in different and very subtle tonal nuances, or as see in the outfits in camel's unobtrusive inspiration safari.

In addition to earthy tones combined navy par excellence, navy and white, is postulated as the second favorite color palette. This time dressed with an intense blue color. The best of the collection, blazer with shoulder detail, the costume in navy blue suede shoes in beige or basic shirts mandarin collar. A sample of that, sometimes, you do not need many ornaments, to say no, to present looks as palatable as we see.

The lookbook for Spring-Summer 2013

This first part, which shows the campaign, but the house still has saved several aces up his sleeve, as discussed below in the lookbook entire collection spring-summer 2013. A catalog that starts continuing the safari inspiration we saw at the beginning.

In this part, include interesting pieces like blazer with khaki green detail by way of the front zipper, or a second outfit that combines a trench with tan pants slim cut in beige and white sneakers. A look very clean mix that never fails presented come spring.

In the second part, we see a little more color, but clothes are still transmitting that air of Basic with style, simple and combinable. In this section, striking pants in purple or blue ink off. Pieces that are with other more sober as the jacket and the trench coat in black or a colorful wool with quilted vest American included, detachable one-piece with a very adventurous point presented in a very showy blue- gray.

Speaking of gray and blue, we must make a special mention to the sweatshirt in charcoal with an interesting quadrangular shaped neck, or the elegant wool blazer cool with row of four buttons that leads with the raised flaps.

Finally, a sophisticated dress in blue ink of discreet satin finish, to give a more modern, spring also has been combined with a thin sweater knits . And you what do you think? Do you think, or have equal sin too simple?

Official Site | Hugo