Model Tony Ward

Sergio K takes the more rebellious side of Tony Ward… And look, that was not easy at all



What happens when you meet a model so daring as Tony Ward, a fashion brand as innovative as Sergio K and as controversial as a photographer Terry Richardson? Well, the result is simple: a fashion campaign like this that you see here, for Spring-Summer 2013 of that Brazilian company.

In it, Richardson has managed to get the most rebellious rabble of the model, and the truth that was hard, because we have seen Ward doing absolutely everything, with or without clothes. This time, it takes very daring poses wearing clothes from the new collection of Sergio K.


Model Tony Ward

Fiddling with a knife, with a Ken doll in the toilet or taking a bath, are just some of the situations in which Tony Ward unfolds before the goal of irreverent Richardson.

Model Tony Ward

While the photographer on the signature header is always Richardson, Jon KortajarenaDavid Gandy or the very same Amanda Lepore have been the protagonists of other previous campaigns.

Below you can see more photos of Sergio K Spring/Summer 2013 Campaign


Model Tony Ward

Model Tony Ward


Model Tony Ward

Model Tony Ward

Model Tony Ward





SergioK official site and Photographer Terry Richardson official site