Firms often signatures high fashion look to their most colorful clothes (and less commercial) for its advertising campaigns, to attract attention and capture the maximum attention of the viewer. Create excitement is something major and basic to run a campaign.

Although in other cases - especially taking into account the times that run - firms bet on insurance and in their campaign images opt for the commerciality, and Moreover the most desirable and essential parts to better characterize the style of the label.

The case French House Balmain, which by way of a simple campaign with photos in black and white, presented to us its musts for the Autumn-Winter 2012/2013.

Few (if not any) surprise in the choice of wardrobe essential; Texans, essential, the basic components vintage look (shirts, shirts ...), and of course, the leather outerwear, one of the highlights of the current Balmain.

The biker or perfect, both in black leather, once again reign as the most desirable pieces of man Balmain. Men of trends, fashionista, verily air rock and almost always very boho. And as a sign of this spirit, the model Chabernaud Clement - who perfectly embodies the quintessential boy Balmain - in some pictures of bucolic accent signing David Sims.

Official site | Balmain