Definitely, H&M is gaining ground to Zara and Massimo Dutti in an amazing way in the field of design. Possibly their quality leaves something to be desired (I do not believe that the difference is huge) with the rule of Amancio Ortega, but what is clear is that the versatility and variety of shapes, colors, trends and patterns increasingly growing.
So in this little presentation of Fall-Winter lookbook 2012/2013, we can see how the firm has worked especially the color palette and the cuts, offering a set relaxed and very easy to combine.
We started with a garment that surely will give that talk this season: the vest. While other firms insist on stigmatization as a preppy garment and classical to combine with pants, boots, shirt and trend countryside to the purest style English countryside...
… H&M prefers to give a more practical and sporty approach. Still committed to the padding as the best way to shape but the colors are much more happy and alive, cut since then quite away from the classical canons and is also preferred to combine with t-shirts, lumberjack shirts and denim.
|Model Arthur Kulkov for H&M F/W 2012-2013|
As for the jackets, leather and synthetic derivatives are the best investments. We started from biker style jackets in black with metal sconces and zipper closure at introducing a set informalize Hooded and colors combined with skinny pants and shirts.
Furthermore, in animal fur linings or synthetic, as sheep, are other major appearances this season. Light colors, smooth color palette and warm textures to face the colder months. Again, registration is completely informal.
The spot makes its appearance in a different way too: a point faded and blended that gives the garments a more classic and vintage feel and finish off this intention worker emulate the style that is so fashionable this season, adding elbow or broken in some cases, and playing with oversized trends.
In short, a collection very relaxed at first sight in the lookbook but, changing accessories, shoes and pants, can be adapted to our particular style and our record and cover practically all possible Fall trends: preppy, college, denim, navy ... all within reach.