It is amazing how well they work as brand Beckham. On the one hand, Victoria has managed to enshrine as designer, coming to present her collections at New York Fashion Week, although there are still some people, who ensures that she do not design, just make clothes that she would.
And for another, undeniably, David Beckham, is that firm hired, ensures almost hundred percent success in whatever advertising campaign. Adidas Originals, Armani Underwear or Samsumg Galaxy, are just some of its recent contracts worth millions as trademarks, all each more fruitful.
Not to mention that it has been the first man to star in a 'single' on the cover of Elle magazine, number coinciding with the Olympics. And of course, the success of his first campaign for H&M. So nobody is surprised that the Swedish giant, has renewed the contract of the Galaxy player.
Underwear and Bodywear: Long John, the piece key
Once more the athlete poses - this time much earlier hieratic in action - with the designs of underwear and Bodywear of retailer low cost. Pieces that repeated over the last year, as the slips and basic Boxers, and to be presented in the usual colors such as white, black and gray.
Although it is true that this season the homewear greater role making. In addition to tank tops, long sleeve tees cotton and neck baker, or hoddie pants , if there is a special role charged piece, this is the classic long underwear or long john .
A garment that, as we saw last year, looked strong and even, we see it in the fashion shows of houses like Dolce & Gabbana. A mythical piece Italians combined with large knitted point in a look of the most appealing come winter, perfect for stay at home peacefully in front of the fireplace, for example.
Basic and comfortable garments
For this campaign, the photos have changed significantly registration, and although again are in black and white and black background made are much more static and hieratic than the previous year. A careful lighting with perfect chiaroscuro, as calves leading a session that was held in Los Angeles, and signing the popular photographer Alasdair McLellan.
Alasdair could not be happier with the outcome of the meeting; in fact, this has been confirmed in a statement.
“ I’m excited about the new collection of David Beckham for H&M. With these images, I wanted to express the strength and quality of the collection and, likewise, what they are comfortable and wearable pieces.
Behind the scenes: We analyze the new grooming of David Beckham
What has marked the most notable difference is the new grooming of Beckham, who certainly worth analyzing in detail. It seems that David cannot choose between a beard or mustache, therefore boasts the two in this study look. On the one hand, a very thick mustache shaped well that borders directly with a highly polished beard, although dense on the upper recessed.
By the way, the collection come to stores in February, although already in Los Angeles have held an event to present it. As you can see a statue to the Greek style of the footballer, he presided over the entrance.
Official site | H&M