When you join a photographer with a brand of underwear but the show is served and if they are told to Bjorn Borg, who has many seasons offering a complete show in each of their campaigns. This, for Spring-Summer 2012, could not be of another form.
Björn Borg is named after a legendary former tennis player. Although sells things like shoes, handbags, sunglasses and perfume ... what most characterizes the brand are its collections of lingerie. Let's see what we offer in this flirtatious and provocative campaign.
The new collection is starring Christopher Wetmorewith a varied collection where the colors have a special section “fluors”. We propose patterns as those with light for us and for them Dare with them? If not, also has the basic line with neutral colors.
The proposal of sunglasses comes with a proposal classical in form but innovating in the colors. Although campaigns have always loved precisely for that rebellion and freshness of the images. The clothes then do not come to convince me at all.
What do you think?