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| Massimo Dutti Spring-Summer 2012 campaign |
Speaking of Massimo Dutti is to do a very specific store model with a defined public and repeating patterns every season but have taken the brand to create a true and recognizable. Massimo Dutti was created almost 27 years ago and the group Inditex bought it years later.
It belongs to the highest range of the model low-coast of business group and although in the beginning was exclusively male, today brings collections both for women and children. Season after season is a very male co and elegant dress, and by the spring-summer 2012 could not be otherwise.
The images of the campaign, starring Ryan Burns, are photographed by Hunter & Gatti and we moved to the countryside day and night Looks to mix colors and fabrics. See what you think. The Americans are not only fashionable and we will use for the night or special meetings and events. Wearing a blazer in the day, we bring elegance and Massimo Dutti knows the formula for overlay and not look too artificial. Combining these most basic garments shirts and pants in light colors can be a very good option for those days of spring and summer.
You have no excuse not to wear a blazer in the summer (not to have it tell you to wear a day at the beach) because there are very comfortable and lightweight fabric easy to carry. But if you're still those who does not like it then there is an American take a very positive alternative. The fantastic world of cardigan in a myriad of colors and styles. I for every day I am a big fan of this garment. In addition, the colors return to the pants.
Another trend seen for the coming season will be the tissues under shirts, very fine and colorful. I like them because in the middle of the neutral and pastel colors such as blue or white, add color.
In addition to the tissues in the neck, these also appear on the lapels of the Americans. And for the most part we get the classic three-piece suits that have become too hard already this season we are experiencing. Yes, the vest also changes of tissue, such as a child I love.
So again, Massimo Dutti brings a classic collection for those who like to dress well with double-breasted jackets, shirts, pants and trench base, among others. The shoe is one of the strengths of the brand that I always like. In addition, accessories like hats, straw and very successful for the summer. How about the collection? Did you like the campaign?
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Andrea Galante ~
